Program project Essay Example | Topics and Well Written Essays - 2000 words

Program project - Essay Example Background This project undertakes to offer a business plan for an entrepreneurial venture in the household furniture industry. The business plan will be completed in sections and this project presents the first section of the business plan. The proposed project, for which this business plan is written, is an entrepreneurial venture in the country’s household furniture industry that offers a viable business opportunity in both the United Kingdom’s domestic market and in major international markets. The enterprise will first be established in the United Kingdom’s capital city, and its independent branches established in other parts of the United Kingdom and other countries. In the United Kingdom, the industry projects positive prospects with expanding market capacity. The domestic market has grown over the past decade except in 2008 and 2009 when major world economies suffered from recession. The trend in growth, however, resumed in 2011 and 2012 and this identifi es confidence in availability of market for the proposed product. The industry’s scope is also wide with different types of commodities, types of houses and types of rooms, for offer. Types of rooms that offer the greatest demand for furniture are living room, dining room, bedroom, and kitchen, all of which have depicted increasing market potentials (Keynotes, 2013, p. 1). The market also identifies a good opportunity for an innovative approach because consumers are developing a trend of renovating their furniture as opposed to new purchases. While this may appear as a barrier to success in the market, consumers have retained their desire to communicate their social status through their property, and this means that an outstanding innovation that portrays high social standards will attract high demand for services. Highly perceived utility levels in newly invented brands of furniture will also attract new purchases. The industry’s projected growth also promises availab ility of market despite the existing competition from both domestic and international markets (Keynotes, 2013). The industry also has extensive market opportunities in developed countries such as the United States that has not been able to meet its household furniture demand from its domestic productions. For example, the past two decades have identified an increasing trend in the nation’s importation of furniture. Importation of â€Å"nonupholstered† commodities has increased from a bare 20 percent in the early 1990s to a more than 60 percent record reported in 2008. The current percentage is most likely higher with expected positive trends. Importation of upholstered furniture in the same period increased from 5 percent to almost 30 percent (Buehlmann & Schuler, 2009). The market in the United States is also indiscriminative against foreign products, but values developed image by exporting countries (Buehlmann, Bumgaedner, Lihra, & Fryer, 2006). These factors, theref ore, identify available market for the household furniture project, both domestically and in other developed countries. I also prefer the project because the wide scoped market that underscores unfair competition offers room for product differentiation through innovation. Introduction The enterprise, Golden Furniture, will operate as a private limited company. Its scope of operation will include designing household furnitu

Participant Analysis Assignment (active listener)

Participant Analysis (active listener) - Assignment Example The listening skills class does not increase their skills in any way since they possess advanced skills in technology. These participants all have good communication skills except for one individual. He is a shy individual and finds it hard to face people and pass on information appropriately. The training sessions truly help him develop competency in providing proper customer service and it raises his confidence. The upsurge in confidence is vital to improve general communication. One of the participants does not have experience in communication because he tends to avoid contact with other customers. They, however, all possess adequate knowledge on communication since it was part of their course work in college. They all help the inexperienced communicator improve his skills by working as a team and tutoring him on how to deal with different customers. They also help raise his confidence by providing him with encouragement and support at every opportune time. All the other participants have very good communication skills except for the shy participant. The training greatly helps him improve his skills and the tests during the course further improve his communication skills. This is because the tests address vital aspects of communication, especially his listening skills. This is because to reply to what someone has said you must listen and understand. Listening is an important aspect of communication and the most important part of providing customer service. This is because they listen to the customers query and empathize with their situation. They all know that having good communication skills will, especially while dealing with customers will keep them coming back. All the participants are comfortable with listening to the customers. Only the shy participant has problems with speaking with the customer due to their low levels of confidence. However, after training and some